Brand / Category Manager
About Candidate
Education/Qualification
- 2023 Manchester Fashion Institute – Fashion Buying and Merchandising
- 2020 Thornhill College – A Levels and GCSEs including Mathematics and English
Systems used
- Microsoft Word and Excel – Intermediate
- Inhouse Systems
- Adobe
- PDS / BOS / Fatwire and Clockwork
Career Summary
Present Employer – Clothing Company
Position – Brand Manager
Dates – 2024 – Present
- Developing and executing Brand strategies including in Store and Social Media platforms
- Assisting Creative Director with the design and sourcing process
- Working within the unisex Fashion market, drawing inspiration from both global streetwear influences and Irish language and culture
- Responsible for two new store openings and multiple pop ups across multiple locations and cities
- Overseeing all in store visual Merchandising strategies
- Driving Sales through Analysing previous sales data and customer behaviours and developing new ranges based on this
- Coordinating Product launches with events and social media marketing
- Responsible for hiring within the Brand
Previous Employer – Online Retailer (Various roles from 2023 – 2024)
Position – Buying Admin Assistant – Womenswear
Dates – 2024 – 2024
- Assisting buyers in range creation and product development to meet strict deadlines
- Presenting in weekly, monthly and seasonal trade meetings
- Analysing the purchasing habits of target consumers to develop order proposals
- Trend research and competitive shop analysis of both the target demographic and the wider fashion market
- Assisting the buyer with competitive pricing strategies
- Ensuring order quality control and assisting with product fit meetings
- Supply chain management
- Daily admin assistance including meeting scheduling and the use of Excel, PDS, BOS, Fatwire, Clockwork
Position – Assisatnt Merchandiser Level 2 – Home Textile
Dates – 2023 – 2024
- Supporting Merchandisers and Buyers to create ranges to suit the customer and ensuring sufficient stock is forecasted and available
- Monitoring daily and weekly sales and comparing to forecasts whilst investigating best and worst sellers and taking product-based measures
- Contributing towards weekly trade meetings and presenting to seniors in strategy and sign off meetings
- Building supplier relationships through active communication and supplier visits
- Critical Path management and delivery tracking
- Raising and amending Purchase Orders
Previous Employer – Clothing Company
Position – Brand Buyer and Content Creator
Dates – 2022 – 2023
- Researching and on boarding brands who represent the company and the slow fashion movement
- Creating promotional content on social media and the company website whilst meeting short deadlines
- Range planning and product styling
- Trend research and analysis
