Commercial Finance Partner
About Candidate
Education/Qualification
- 1997 Huddersfield University – BS Honors in Marketing
- 1994 Macclesfield College – National Diploma in Art and Design
- 1993 Henbury High School – A Levels in Art, History and Economics
- 1991 Henbury High School – 9 GCSEs including Mathematics and English
Systems used
- Microsoft Word and Excel
Career Summary
Current Employer – Online Retailer (Various roles from July 1998 – Present)
Position – Commercial Finance Partner
Dates – October 2024 – Present
- Strategic Partner supporting the marketing leadership team to drive business growth through data driven decision making to maximise demand, customer acquisition & retention and improvement of marketing ROI.
- Evaluating demand performance, customer metrics and marketing initiatives.
- Lead monthly review meetings with key stakeholders.
- Preparing & presenting insights and recommendations to key stakeholders.
- KPI / OKR tracking.
- Scenario planning & Insights.
- Lead budget and reforecasting processes covering; customer cohort modelling, demand planning, sessions / website planning, paper planning and customer base reforecasting.
- Provide quarterly update of lower-level Cohort modelling.
- Provide weekly and monthly external market updates to the wider business using IMRG and BRC data sources.
- Produce and distribute key weekly performance reports to the wider business.
Position – Commercial Planning Manager
Dates – April 2012 – September 2024
- Owned & delivered the end to end planning process for 3 retail brands.
- Delivered accurate demand and new customer forecasts and reforecasts split by brand, working closely with the media team to align forecasts with media investment by channel.
- Delivered 5 year demand plans to the business.
- Produced product proposition briefs for the merchandise and buying teams to work to, looking at external market data, range price architecture and product mix.
- Produced product and event plans for the product and marketing teams to work to, to enable effective joined up customer communication plans.
- Produced website and email competitor reviews.
- Identified brand relevant key product and market opportunities as building blocks to work with marketing initiatives to achieve brand growth.
- Worked collaboratively with the trade teams on weekly performance, taking action where necessary
Position – Marketing Manager
Dates – August 2008 – March 2012
- Responsible for 3 brands, managing the retention of established customers whilst growing the loyalty of new recruits.
- Responsible for the marketing strategy and communications process for all 3 brands.
- Production of budgets for each of the brands.
- Presentation of budgets to Marketing Director.
- Ongoing monitoring of live campaigns.
- Carrying out a seasonal review of all campaign activity.
- Developing brands through market research and customer satisfaction surveys.
- Liaise with team in Ireland on a daily basis.
- Experience of working with PR agency on product placement, brand building events, sponsored shoots, reader offers and production of Look Book
Position – Marketing Co-ordinator
Dates – February 2003 – July 2008
- Responsible for the development of 2 brands and customer statement activity.
- Responsible for campaign planning and producing budgets.
- Ongoing monitoring of live campaigns.
- Carrying out a seasonal review of all campaign activity.
- Prepare catalogue/leaflet briefs for merchandise team.
- Prepare creative briefs for both internal design team and external agencies.
- Brief the marketing services team on customer extracts.
- Involved in range planning for the catalogues.
- Experience of working with PR agencies to promote the brands through product placement and advertorials
Previous Employer – Distribution of Household Goods
Position – Marketing Executive
Dates – November 2001 – January 2003
Previous Employer – Former British Arline
Position – Cabin Crew
Dates – February 2001 – October 2001
Previous Employer – Online Retailer
Position – Leaflet Co-ordinator
Dates – July 1998 – February 2001
