Sales Executive
About Candidate
Education/Qualification
- 2021 SA360 Certificate
- 2021 Google Shopping Ads Certificate
- 2021 Google Ads Certificate
- 2017 The University Hospital of South Manchester – NHS Care Certificate award
- 2014 The University of Salford – BSc. Hons. Exercise Physical Activity and Health (Upper Second Class 2:1)
- 2011 Oldham College – BTEC National Certificate in Sport (Fitness, Coaching and development, Double Distinction
Systems used
- Microsoft Word and Excel – Internal CRM systems
Career Summary
Current Employer – Drinks Manufacturer and Provider (Foodservice – Direct into hospitality)
Position – On-Trade Field Sales Executive
Dates – July 2022 – Present
- Working with on trade accounts within a large geographical territory to grow the Thatcher’s brand in the Northwest
- Building key relationships with Routes to Market to help grow distribution
- Managing sales pipeline
- Direct sales and cold calling to win new business
- Focussing on marketing to win new business
- Building lasting relationships with clients winning repeat business
- Completing surveys to ensure quality and overcome logistical issues
- Attending trade shows and networking opportunities
- Negotiating installs and acting as a key point of contact for customers
- Providing POS support
- Conducting sampling sessions
- Educating landlord, business owners and account managers about the brand
Previous Employer – Internet Marketing Company
Position – Paid Search Executive
Dates – October 2021 – July 2022
- Worked with clients such as BT and Suzuki optimizing, setting up and monitoring search marketing campaigns
- Monitored budgets on a daily, weekly, and monthly basis ensuring spend is in line as agreed
- Put together Performance reports and communicate to the client on a weekly and monthly basis
- Built relationships with clients and internal departments to ensure marketing campaigns are fully optimized
- Writ and created content for search adverts to increase visibility and reach key target audiences
- Worked with clients to coordinate ways of enhancing visibility and performance, and putting forward recommendations for the development of campaigns
- Used platforms such as Google Ads, SA360 and Microsoft Ads to set up and monitor campaigns
Previous Employer – Sales Services
Position – Field Sales Executive
Dates – October 2019 – September 2021
- Conducted store audits to monitor stock levels of Britvic products, filling gaps accordingly using sales and marketing techniques
- Educated store managers about the Britvic range through marketing functions
- Direct sales
- Cold calling – Converting into appointments
- Attending trade events
- Negotiated additional shelf space for Britvic brands
- Managed a call file via efficient journey planning and prioritisation of workload
- Built key relationships with decision makers in stores to help increase sales and reputation of Britvic products