About Candidate

Education/Qualification

  • 2021    SA360 Certificate
  • 2021    Google Shopping Ads Certificate
  • 2021    Google Ads Certificate
  • 2017    The University Hospital of South Manchester – NHS Care Certificate award
  • 2014    The University of Salford – BSc. Hons. Exercise Physical Activity and Health (Upper Second Class 2:1)
  • 2011    Oldham College – BTEC National Certificate in Sport (Fitness, Coaching and development, Double Distinction

Systems used

  • Microsoft Word and Excel – Internal CRM systems

Career Summary

Current Employer – Drinks Manufacturer and Provider (Foodservice – Direct into hospitality)

Position – On-Trade Field Sales Executive

Dates – July 2022 – Present

  • Working with on trade accounts within a large geographical territory to grow the Thatcher’s brand in the Northwest
  • Building key relationships with Routes to Market to help grow distribution
  • Managing sales pipeline
  • Direct sales and cold calling to win new business
  • Focussing on marketing to win new business
  • Building lasting relationships with clients winning repeat business
  • Completing surveys to ensure quality and overcome logistical issues
  • Attending trade shows and networking opportunities
  • Negotiating installs and acting as a key point of contact for customers
  • Providing POS support
  • Conducting sampling sessions
  • Educating landlord, business owners and account managers about the brand

Previous Employer – Internet Marketing Company

Position – Paid Search Executive

Dates – October 2021 – July 2022

  • Worked with clients such as BT and Suzuki optimizing, setting up and monitoring search marketing campaigns
  • Monitored budgets on a daily, weekly, and monthly basis ensuring spend is in line as agreed
  • Put together Performance reports and communicate to the client on a weekly and monthly basis
  • Built relationships with clients and internal departments to ensure marketing campaigns are fully optimized
  • Writ and created content for search adverts to increase visibility and reach key target audiences
  • Worked with clients to coordinate ways of enhancing visibility and performance, and putting forward recommendations for the development of campaigns
  • Used platforms such as Google Ads, SA360 and Microsoft Ads to set up and monitor campaigns

Previous Employer – Sales Services

Position – Field Sales Executive

Dates – October 2019 – September 2021

  • Conducted store audits to monitor stock levels of Britvic products, filling gaps accordingly using sales and marketing techniques
  • Educated store managers about the Britvic range through marketing functions
  • Direct sales
  • Cold calling – Converting into appointments
  • Attending trade events
  • Negotiated additional shelf space for Britvic brands
  • Managed a call file via efficient journey planning and prioritisation of workload
  • Built key relationships with decision makers in stores to help increase sales and reputation of Britvic products