Business Analyst

Education/Qualification

• 2024 – Microsoft Certified: Data Analyst Associate (Power BI) – PL300
• 2018 – Bachelor of Science in Mathematics
• 2015 – A Levels in Mathematics, History and Film Studies // AS Levels in Further Mathematics and English Literature

Systems used

• Microsoft Word and Excel
• Power BI
• DAX Studio
• Expert M

Career Summary

Current Employer – Fitness / Health and Wellness (Various Roles)

Position – Commercial Manager (April 2024 – Presen)

Dates – January 2023 – Present

• Owned BI and reporting strategy in a global PE-backed personal training business, partnering with C-Suite executives and senior leaders on KPI frameworks and dashboard development. Drove data modelling standards, data governance, and best practice implementation for 400+ users, with a focus on BI adoption across head office and gym management teams, process automation, commercial optimisation, pricing optimisation, data visibility and literacy
• Developed a global KPI dashboard empowering gym managers to make data-driven decisions; iterated and redesigned UI for accessibility, resulting in the report becoming the most used across the organisation.
• Built forecasting models and KPI frameworks across 25+ gym locations, linking operational delivery to financial targets.
• Designed, modelled and owned implementation of a UK trainers’ compensation structure change. Rollout drove desired behaviours, improving client cover around trainer holidays and client retention, with 40% more cover sessions than expected within the first four months of the scheme, resulting in a £60k net revenue benefit.
• Mentored and upskilled a junior team member in Power BI, developing both technical competence and team capability; recognised with “Employee of the Quarter” award
• Orchestrated a loyalty offer to drive cash flow during December, a naturally low cash-flow month for the business. The initiative resulted in £1.6m sales across the group at an AOV of £11k. Involvement included financial modelling of the discount offered, coordinating internal teams to implement the offer, setting it up within internal systems, and partnering with Marketing on communications to qualifying clients.

Position – Senior Commercial Analyst

Dates – January 2023 – April 2024

• Led a project to automate and streamline Finance month-end processes, primarily by replacing Excel reporting with Power BI P&L statements. Partnered extensively with Finance SMEs, created SQL stored procedures, and worked alongside the Data team to build ETL processes from the finance management system, MS Dynamics. Delivered total time savings of 10 working days per month across senior Finance team members, equivalent to approximately £32k per annum
• Built a BI reporting suite from the ground up, delivering dashboards across Marketing, Sales, gym management, Recruitment, Customer Service, IT, HR and Payroll. Led projects from start to finish, with a focus on improving processes, decision-making and overall visibility in a previously data-immature business
• Partnered with C-Suite stakeholders to deliver dashboards used by personal trainers across all locations, with a key focus on UI/UX. Provided visibility of pay information and promotion progress, reducing internal manual reporting and improving visibility for trainers.

Previous Employer – Freelance

Position – Data & BI Consultant (Part Time)

Dates – September 2025 – Present

• Delivered end-to-end data model and Power BI reporting suite for US healthcare client, improving sales visibility across 20 sites and reducing manual reporting by 4+ hours per week
• Partnered directly with CEO and Director of Strategy to define KPI framework, reporting architecture, and dashboard UX

Previous Employer – Insurance Group

Position – BI Analyst

Dates – October 2021 – January 2023

• Working as part of a centralised BI function to transform the use of data at FCG – this involves dashboard scoping and development, roll out of standardised Power BI template and creation and delivery of Power BI training material to the wider business – all with the aim of driving Power BI adoption and delivering insight
• Delivered conversion dashboard for a new product, which allowed Pricing team to analyse conversion metrics across 30+ rating factors, and optimise pricing model accordingly. Use of this empowered Pricing team to double the product’s conversion rate

Previous Employer – Technology / IT Services (Various Roles) 

Position – Commercial Analyst (November 2019 – October 2021)

Dates – March 2019 – October 2021

• Owned end-to-end BI development lifecycle, including ascertaining requirements and aims with stakeholders, whilst agreeing on logic; then working closely with stakeholders to ensure reports fit requirements and deliver value
• Developed lead attribution model and accompanying dashboard for use by the Marketing team, which transformed their decision-making process by giving them accurate insights around campaign performance and ROI

Position – Junior Commercial Analyst

Dates – March 2019 – November 2019