Demand Planner

Education/Qualification

• 2011    Hopwood Hall College- BTEC Level Two   Pre-Uniform Services
• 2010    St. Cuthbert’s High School – GCSEs Achieved, including Mathematics and English

Systems used

• Microsoft Word and Excel – Intermediate / Advanced
• Goggle Analytics / Fredhopper/ Shopify / Magento
• PIM

Career Summary

Previous Employer – TO c £60m – Online Retailer

Position – Senior E-Commerce Merchandiser

Dates – July 2023 – Present

• Reported to E Commerce Manager – worked as part of a Team
• Collaborated closely with Buyers, Product Managers, and Category teams to curate and manage Online Product assortment, ensuring the right Product mix aligns with current market trends and Customer demand
• Developed and implemented Pricing Strategies, including Promotions and Sales events, to drive competitiveness and maximize Profitability, while effectively managing Stock Levels to maintain availability of high-demand items and handle slow-moving Stock through strategic markdowns
• Oversee presentation of Products on Website, organizing Categories, optimizing Product Pages with high-quality content, and enhancing user navigation and search functionality in collaboration with web development and UX teams
• Conduct A/B testing to identify opportunities for improving Product Placement and Conversion Rates
• Monitored Key Sales Metrics, Website traffic, and Conversion Rates on a Daily, Weekly, and Monthly basis, used data to adjust strategies and optimize performance
• Consistently track key performance indicators (KPIs) such as revenue per visitor (RPV), conversion rates, and average order value (AOV) to ensure sustained growth
• Working closely with digital marketing teams, align Product Promotions with broader campaigns across email, paid ads, and social media channels, ensuring cohesive messaging
• Optimise product pages for SEO, improving organic search visibility through keyword-rich content and metadata
• Priorities enhancing Customer experience by personalizing product recommendations and analysing Customer feedback to continuously refine the online shopping journey
• Lead a team of Junior Merchandisers, providing guidance, training, and support to ensure team efficiency and alignment with business goals. Role requires strong analytical thinking, proficiency with e-commerce

Previous Employer – Wholesaler 

Position – Digital Lead

Dates – February 2023 – May 2023

• Helped develop and implement comprehensive digital strategies aligned with business goals, focused on B2B e-commerce growth and innovation
• Oversaw digital sales platforms, ensuring they are user-friendly and optimized for conversions, while collaborating with marketing teams to manage digital marketing campaigns and customer portals

Previous Employer – Retail Store

Position – Various Roles

Dates – May 2015 – February 2023

Position – Multi-Channel Manager

Dates – June 2022- February 2023

• As E-commerce Manager, developed and executed strategies to increase online sales, expand market reach, and enhance Customer engagement
• Managed websites functionality, user experience, and content, ensured site was optimized for conversions and aligned with the Brand’s identity
• Collaborated with Digital Marketing teams, drove traffic through SEO, SEM, and email campaigns, while using data analysis to optimise sales performance and conversion rates
• Oversaw Inventory management, Order fulfilment – worked closely with brands to ensure smooth operations, also secured brand deals for dedicated content
• Lead a team of five, managed the e-commerce budgets, and reported on key performance metrics, driving continuous improvement across all digital channels

Position – Multi-Channel Merchandiser

Dates – June 2021 – June 2022

• Responsible for curating and managing the online product assortment, ensuring that the site reflected the brand’s premium aesthetic and catered to the target audience
• Optimised product pages by carefully selecting images, tracking the relevant metrics, and ensuring accurate pricing
• Implemented promotional strategies, including seasonal campaigns and limited time offers, to drive sales and boost customer engagement
• Monitored stock levels, collaborating with the buying team and stake holders to maintain inventory flow, and utilized analytic tools to track sales performance, making data-driven decisions to enhance product visibility and maximize revenue

Position – Multi-Channel Senior Assistant Merchandiser

Dates – April 2016 – June 2021

• Supported the merchandising team in managing product assortments and ensuring the right stock levels across stores
• Assisted in tracking sales data, analysing product performance, and identifying trends to inform stock replenishment and markdown decisions
• Collaborated with the buying team to ensure timely delivery of products and worked closely with store teams to maintain optimal stock levels
• Was also responsible for updating product listings, managing pricing, and helping to plan promotions and campaigns
• Involved constant communication with brands and internal teams to ensure smooth operations and drive overall sales growth

Position – Multi-Channel Senior Assistant Merchandiser (Size)

Dates – April 2015 – November 2016