
Demand Planner
About Candidate
Education/Qualification
- 2011 Hopwood Hall College- BTEC Level Two Pre-Uniform Services
- 2010 St. Cuthbert’s High School – GCSEs Achieved, including Mathematics and English
Systems used
- Microsoft Word and Excel – Intermediate / Advanced
- Goggle Analytics / Fredhopper/ Shopify / Magento
- PIM
Career Summary
Previous Employer – TO c £60m – Online Retailer
Position – Senior E-Commerce Merchandiser
Dates – July 2023 – Present
- Reported to E Commerce Manager – worked as part of a Team
- Collaborated closely with Buyers, Product Managers, and Category teams to curate and manage Online Product assortment, ensuring the right Product mix aligns with current market trends and Customer demand
- Developed and implemented Pricing Strategies, including Promotions and Sales events, to drive competitiveness and maximize Profitability, while effectively managing Stock Levels to maintain availability of high-demand items and handle slow-moving Stock through strategic markdowns
- Oversee presentation of Products on Website, organizing Categories, optimizing Product Pages with high-quality content, and enhancing user navigation and search functionality in collaboration with web development and UX teams
- Conduct A/B testing to identify opportunities for improving Product Placement and Conversion Rates
- Monitored Key Sales Metrics, Website traffic, and Conversion Rates on a Daily, Weekly, and Monthly basis, used data to adjust strategies and optimize performance
- Consistently track key performance indicators (KPIs) such as revenue per visitor (RPV), conversion rates, and average order value (AOV) to ensure sustained growth
- Working closely with digital marketing teams, align Product Promotions with broader campaigns across email, paid ads, and social media channels, ensuring cohesive messaging
- Optimise product pages for SEO, improving organic search visibility through keyword-rich content and metadata
- Priorities enhancing Customer experience by personalizing product recommendations and analysing Customer feedback to continuously refine the online shopping journey
- Lead a team of Junior Merchandisers, providing guidance, training, and support to ensure team efficiency and alignment with business goals. Role requires strong analytical thinking, proficiency with e-commerce
Previous Employer – Wholesaler
Position – Digital Lead
Dates – February 2023 – May 2023
- Helped develop and implement comprehensive digital strategies aligned with business goals, focused on B2B e-commerce growth and innovation
- Oversaw digital sales platforms, ensuring they are user-friendly and optimized for conversions, while collaborating with marketing teams to manage digital marketing campaigns and customer portals
Previous Employer – Retail Store
Position – Various Roles
Dates – May 2015 – February 2023
Position – Multi-Channel Manager
Dates – June 2022- February 2023
- As E-commerce Manager, developed and executed strategies to increase online sales, expand market reach, and enhance Customer engagement
- Managed websites functionality, user experience, and content, ensured site was optimized for conversions and aligned with the Brand’s identity
- Collaborated with Digital Marketing teams, drove traffic through SEO, SEM, and email campaigns, while using data analysis to optimise sales performance and conversion rates
- Oversaw Inventory management, Order fulfilment – worked closely with brands to ensure smooth operations, also secured brand deals for dedicated content
- Lead a team of five, managed the e-commerce budgets, and reported on key performance metrics, driving continuous improvement across all digital channels
Position – Multi-Channel Merchandiser
Dates – June 2021 – June 2022
- Responsible for curating and managing the online product assortment, ensuring that the site reflected the brand’s premium aesthetic and catered to the target audience
- Optimised product pages by carefully selecting images, tracking the relevant metrics, and ensuring accurate pricing
- Implemented promotional strategies, including seasonal campaigns and limited time offers, to drive sales and boost customer engagement
- Monitored stock levels, collaborating with the buying team and stake holders to maintain inventory flow, and utilized analytic tools to track sales performance, making data-driven decisions to enhance product visibility and maximize revenue
Position – Multi-Channel Senior Assistant Merchandiser
Dates – April 2016 – June 2021
- Supported the merchandising team in managing product assortments and ensuring the right stock levels across stores
- Assisted in tracking sales data, analysing product performance, and identifying trends to inform stock replenishment and markdown decisions
- Collaborated with the buying team to ensure timely delivery of products and worked closely with store teams to maintain optimal stock levels
- Was also responsible for updating product listings, managing pricing, and helping to plan promotions and campaigns
- Involved constant communication with brands and internal teams to ensure smooth operations and drive overall sales growth
Position – Multi-Channel Senior Assistant Merchandiser (Size)
Dates – April 2015 – November 2016