Sales

Education/Qualification

• 2014     Manchester Metropolitan University- BA Hons Public Services
• 2011     Priestley College- Level 3 BTEC National Diploma in Public Services
• 2011     Priestley College – A Level Sport
• 2009     Birchwood Community High School – 11 GCSEs Achieved

Systems used

• Microsoft Word and Excel – Intermediate
• Various in-house CRM Systems

Career Summary

Most Recent Employer – Home & Garden 

Position – Territory Account Manager

Dates – July 2025 – November 2025 

     •      Responsible for developing and growing the company’s presence in the region as a new business entrant to the area

     •       Focused on building a sustainable customer base through proactive business development and account management

     •       Identified and secured new sales opportunities across garden centre, landscaping and commercial sectors

     •       Worked closely with management to establish sales strategy and go-to-market plans for the North region

     •       Delivered tailored product presentations and proposals to prospective clients to drive engagement and conversions

     •       Developed strong relationships with new accounts to ensure repeat business and customer satisfaction

 •      Regularly monitored performance metrics, providing updates and insights to inform business decisions

•      Attended trade shows and local industry events to enhance brand visibility and expand the network

•      Contributed to early-stage growth of the company by opening key accounts and laying the foundation for long-term success

Previous Employer – Home & Garden 

Position – Territory Sales Manager

Dates – July 2016 – July 2025

• Responsible for managing, developing and growing both Key and Independent accounts across a range of business sectors in the North-West/East region
• Responsible for growing an account base from £1.7M to £2M+ and exceeding target for the 2024-25 season
• Delivery of the company’s strategy to increase sales growth, market share and expand the width of wallet within existing / prospect accounts and providing CRM compatible documentation where applicable
• Attending up to 6 sales appointments a week with current or prospective accounts
• Ensuring continuous development and relationship building with existing accounts
• Annually attending trade shows and expos such as GLEE entertaining Garden Centre/Nursery buyers and owners with the intention of expanding network and increasing revenue streams
• Maintained strong industry awareness through research and following market trends
• Maintain flexibility within a self-created journey plan and respond to any opportunities that arise or are highlighted through own assessment or industry leading magazines (GTN & HTA)
• Trained in multiple core gardening categories accompanied by market leading brands and sold into several large UK Garden Centre chains
• Offer innovative ideas/feedback in regional and full sales force meetings/launches, such as new target markets and NPD campaigns
• Effectively communicate key deadlines to manage company SLA’s
• Intercept and troubleshoot any issues that occur liaising with internal/external stakeholders
• Manage and develop merchandisers as well as other colleagues
• Early years with Westland were spent in the role of Merchandiser. Being responsible for securing the sell-out of stock Territory Sales Managers sold in across all categories using POS and key retail positioning

Previous Employer – School-Centered Initial Teacher Training program

Position – Trainee Teacher/Student (Mathematics specialism)

Dates – August 2015 – April 2016